Winter Prep · floodie
7 Reasons Every British Sofa Needs a Floodie This Winter
The mornings are getting darker, the radiators are still on strike, and somewhere out there the first frost is packing its bags. Smart shoppers are getting sorted now — and this is what they're buying.
1. It's a blanket you can't kick off
Ordinary blankets slide off the moment you reach for the remote. The Floodie is a floor-length wearable blanket — it goes where you go. Kitchen, sofa, desk, door (briefly, to collect the takeaway). Cosy from hood to toes, no gaps, no drafts, no nonsense.
2. Sherpa fleece that means business
Double-layer plush sherpa that feels like a hug from a very polite bear. This isn't the thin fleece of disappointing Christmas presents past — it's the thick, dense fluff that makes you audibly sigh when you put it on.
3. The pocket of dreams
One giant kangaroo pocket. Fits: the remote, your phone, a packet of biscuits, and both hands. Simultaneously. Engineering at its finest.
Get Your Floodie — £29.99 →4. Hood up, world off
The oversized hood is basically a "do not disturb" sign you can wear. Hair situation entirely optional. Perfect for duvet days, dramatic film nights, and pretending you didn't hear the doorbell.
5. Considerably cheaper than the heating
At £29.99, the Floodie costs less than a fortnight of cranking the thermostat. Get ahead of the freeze before the radiators even wake up — your energy bill will send you a thank-you card.
6. One for you, one for the other half — 20% off
Here's the clever bit: pop two Floodies in your basket and 20% comes off automatically at checkout. One for you, one for whoever keeps nicking yours. (We both know they will.)
7. Machine washable, zero faff
Biscuit crumbs? Tea splash? Straight in the machine, comes out just as fluffy. The Floodie is built for real life, which — let's be honest — is mostly conducted on the sofa between October and March.
Pick your Floodie
Midnight Black for the serious relaxer. Frost Blue for cool customers. Pebble Grey to match every sofa in Britain. Marshmallow Pink for maximum nap energy. Two sizes: S/M and L/XL — both gloriously floor-length.
Quick questions, quick answers
Will it fit me?
That's rather the point — it's oversized by design. S/M suits petite to average heights; L/XL adds extra length for taller loungers and dramatic blanket swishes.
Can I wash it?
Absolutely. Machine washable, stays fluffy wash after wash.
Is it too warm?
It's a wearable duvet. That's a promise, not a warning.
Winter doesn't stand a chance. Sorted before the kettle even boils — ditch the draft and embrace the Floodie.
Grab Your Floodie Before the Frost Does →